Not Just another Jewellery Ad!- Reaching out to the Millennials
Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul
Bhima Jewellery's 'Pure as Love' campaign has done no jewellery brand has ever done before
Featuring the journey of a young transwoman, Bhima Jewellery sends out a message that ornamentation, which has been an expression of love for years is beyond celebrating weddings and festivities
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